Hi, I’m Steve.

My goal in life is to help people realize the power of storytelling through consistent content creation and investing in their personal brand.

Of course, this wasn’t always my goal. At first, I think I wanted to be an astronaut๐Ÿ‘จโ€๐Ÿš€…

But anyway, here we are.

Growing up, I was obsessed with technology from an early age. โ€œCan Steve come over and look at our computer, please? Weโ€™ll pay him…โ€ quickly became a regular phone call at our house.๐Ÿ“ž

When I graduated from Penn State๐Ÿ‘จโ€๐ŸŽ“, I had completed project work with companies like Accenture and Deloitte, tested an online virtual world called Second Life (which I can hardly believe now given this was 2008), and I was effectively ready to enter the job market as a Systems Analyst or IT Consultant.

The only problem? THERE WAS NO JOB MARKET at the time. ๐ŸšทNONE.๐Ÿšฎ

Here’s what the next two years looked like:


Invented while I was in school, I quickly found myself spending all my time on platforms like Facebook and Twitter, familiarizing myself with their inner workings and eventually writing about it as a part-time Staff Writer for then popular tech blog MakeUseOf.com. โœ๏ธ

In essence, I started building my brand.

In 2010, I took an unpaid internship at a small startup in NYC, got hired, that startup ๐Ÿ’ฅEXPLODED๐Ÿ’ฅ into a full-service digital agency, and I emerged some 7 years later a full-fledged expert in digital marketing. ๐Ÿ‘จโ€๐ŸŽ“

That startup was owned by Gary Vaynerchuk and it was called VaynerMedia. ๐Ÿคฉ

Today, it’s an 800+ person agency, and I had a front-row seat to its ascent as a company and Gary’s as a personal brand. ๐Ÿ“ˆ

My last 6 months at the company, I helped spearhead a new initiative: the launch of the VaynerTalent department, VM’s personal branding wing.

Then, I picked up everything I own and moved from NYC to Denver to start a new life with the woman I love. โœˆ๏ธ๐Ÿ’•

Now, I’m documenting the journey of trying to build my own business. ๐Ÿ”๏ธ